The business has grown not only in the sheer number of clients, but also its reputation for excellence. In 1983, the Louisiana Department of Commerce named Mr. Toups Small Business Person of the Year from Region III. In 1986, the Governor appointment Mr. Toups as one of five Louisiana businessmen to serve in the state’s Small Business Development Corporation. In 1987, J. W. Toups received the SAAI Silver Pyramid of Excellence for outstanding work in the field of accident reduction. Mr. Toups was named the Specialty Advertising Association International Ambassador for his region in 1990. In June of 1993, J. W. Toups Inc. formed a new division called Bottom Line Improvements specializing in performance consulting. In 2001, Mr. Toups partnered with Dr. E. Scott Geller to build an e-learning company, the Safety Performance Coach. Its’ focus is to teach management principles and strategies of human dynamics applied to performance and accident reduction. In 2003, J. W. Toups was awarded the Construction Industry Cost Effectiveness and Chemical Industry Innovation Awards by the Greater New Orleans Business Roundtable. That same year, Mr. Toups assisted Boh Bros. in achieving the status of “Safest Construction Company in the Nation” awarded by Association of Building Contractors.